부티크 호텔에 머무는 것을 즐기는 여행객은 나이 또는 소득에 따라 정의되지 않고 기대와 태도에 따라 정의됩니다. 이는 빠르게 발전하는 이 부문에서 밀레니얼 세대와 베이비붐 세대 여행객의 특정 예약 및 여행 행동을 분석한 새로운 보고서의 주요 결과 중 하나입니다.

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The whitepaper from The Guestbook, which helps independent hotels increase direct booking conversions and net revenue through a cash back scheme, surveyed 1,031 Americans over the age of 25 with a household income above USD75,000. It focuses on the millennial and baby boomer categories, which account for around half of the US population, but a greater share of its spending.

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‘Understanding Boutique Aficionados’ highlights that this market of travellers mainly travel to relax (33%), but are also influenced by good food (28%), adventure (27%) and connecting with family (27%). They travel to learn and experience new things (36%), enjoy good food and drink (17%) and want to change their perspectives (16%).

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