Most people don’t just go to various online travel sites shopping around for the best price on the hotel they’ve already decided on — they go to travel sites to figure out where to stay in the first place.

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For hotel chains to shift consumers to book direct, they need to:

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Show consumers the product that best meets their needs

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Offer consumers the best price on that product

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Give them the best user experience

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Hotel chains want to avoid the high commissions these sites charge, and they’ve begun to address one piece of it — price.Hotel Chains Are Aggressively Fighting the High Costs of Selling Through Expedia, Orbitz, and Hotels.com

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주요 체인점들은 이제 (때때로) Expedia와 같은 온라인 여행사 사이트를 통해 예약하는 것보다 자사 웹사이트에서 직접 예약하면 더 낮은 가격을 제공합니다. 할인은 일반적으로 2%~10%이지만 보통 2%에 가깝습니다.

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